Domino’s ditches Mitchells after 12 years, appoints Maxus on price

domino's_logoDomino’s Pizza has awarded its Australia and New Zealand media account to Group M’s Maxus, bringing to an end its 12-year relationship with Aegis’s Mitchell & Partners.

Maxus starts work 1 November and will lead Domino’s TV, print and outdoor media buying.

Domino’s CMO Allan Collins said in a statement:

After a long relationship with Mitchells, we have made the decision to move to Maxus due to them presenting a very compelling proposition for Domino’s franchisees to achieve greater cost efficiencies in their media buying.

The appointment does not effect the pizza company’s relationship with creative agency BMF, which secured the business in April from The Campaign Palace.

“We are delighted and excited to be working with such a dynamic brand as Dominos, which operates in a complex and extremely competitive marketplace. We look forward to delivering more added value to their business,” said Maxus’s COO Mark McCraith.


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