Domino’s free pizza giveaway crashes, sparking outrage
Domino’s Australia’s 10,001 free pizza giveaway crashed last night resulting in social media backlash.
Domino’s used Facebook competition platform Woobox, which crashed under the pressure of the amount of users on the site.
The giveaway instructed customers to to head to the company’s Facebook page, where a customised tab would reveal a code which would be valid until Sunday.
One woman posted to the Domino’s Australia Facebook page, saying: “Poor kids have been trying the computer for 45 minutes. Not happy kids at all”.
Last night, Domino’s told Mumbrella pizza seekers should be patient, and keep trying.
“Domino’s partnered with one of the world’s leading providers in online competitions, and the demand from our fans has been amazing. The competition has received unprecedented demand. Thousands of vouchers have been provided to customers however we encourage pizza lovers to please be patient and keep trying, as there are many free pizzas still available,” said a Domino’s spokesperson at 5:35pm last night.
hey @dominos and @woobox – I hope you talked about how millions of hits to the Dominos Facebook page will affect service!
— Adam Elovalis (@adamelovalis) August 9, 2017
@Dominos_AU all i managed to get were error messages and something about concurrent users maxing it out #PromoFail #NoFreeForMe 🙂
— K. L. Hill (@cold_shuga) August 9, 2017
Dominos posted to its Facebook page last night, apologising for the delay and reassuring customers 10,001 people had received a free pizza.
the backlash speaks more to the disgraceful state of humanity than it does Dominos…what did everyone think was going to happen??….In the 45 minutes that woman spent trying to get free pizza, she could have gone to Coles, spent $10 on ingredients and MADE pizza with her kids…probably a better use of an evening. jeez.
User ID not verified.
Dead set – Domino’s can’t even give them away for free.
User ID not verified.