Domino’s free pizza giveaway crashes, sparking outrage

Domino’s Australia’s 10,001 free pizza giveaway crashed last night resulting in social media backlash.

Domino’s used Facebook competition platform Woobox, which crashed under the pressure of the amount of users on the site.

The giveaway instructed customers to to head to the company’s Facebook page, where a customised tab would reveal a code which would be valid until Sunday.

One woman posted to the Domino’s Australia Facebook page, saying: “Poor kids have been trying the computer for 45 minutes. Not happy kids at all”.

Last night, Domino’s told Mumbrella pizza seekers should be patient, and keep trying.

“Domino’s partnered with one of the world’s leading providers in online competitions, and the demand from our fans has been amazing. The competition has received unprecedented demand. Thousands of vouchers have been provided to customers however we encourage pizza lovers to please be patient and keep trying, as there are many free pizzas still available,” said a Domino’s spokesperson at 5:35pm last night.

Dominos posted to its Facebook page last night, apologising for the delay and reassuring customers 10,001 people had received a free pizza.


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