Unibet takes on Game of Thrones in ‘The Expert Edge’ campaign

Unibet Australia has positioned its app as the expert in a set of new television spots, comparing the app to an explorer, The Dragon Queen from Game of Thrones and a scientist.

The Game of Thrones-inspired 15-second ad features a Daenerys Targaryen lookalike saying “The dragons will protect us, they will return us to the throne” as a man gets out his Unibet app saying “You think?”

A mad inventor – reminiscent of Christopher Lloyd’s ‘Doc Brown’ in the Back to the Future franchise – features in another ad, frantically adding up calculations and predictions as he plays with a time machine.

The third spot includes an Indiana Jones-style explorer.

The three spots use the slogan “There are easier ways to get the expert edge” and finish with the line: “Unibet. By punters. For punters.”


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.