Unibet takes on Game of Thrones in ‘The Expert Edge’ campaign

Unibet Australia has positioned its app as the expert in a set of new television spots, comparing the app to an explorer, The Dragon Queen from Game of Thrones and a scientist.

The Game of Thrones-inspired 15-second ad features a Daenerys Targaryen lookalike saying “The dragons will protect us, they will return us to the throne” as a man gets out his Unibet app saying “You think?”

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