Domino’s goes full Jurassic Park in new car park delivery spot

The new car park delivery service from Domino’s is at the centre of the pizza chain’s latest campaign, with a new TVC starring a Jurassic Park-style T-Rex attack.

Created by Elevencom, the campaign shows that not even a disaster like a dinosaur attack can get in the way of the new contact-free pick-up service.

Domino’s promotes its free Car Park Delivery service

The 15 second spot sees a van of DNA scientists arrive to pick-up their order while being pursued by a T-Rex they accidentally created, situated in the ‘Jurassic Car Park’.

Despite being in a mad panic, they are able to seamlessly pick up their Domino’s pizza order from a diligent worker who artfully avoids the onrushing dinosaur.

The service is not only zero contact, but also free free when placing pre-paid orders online or via the Domino’s mobile app.

It’s the second ad to drop recently promoting the pizza chain’s new service, after a spot featuring two fish driving up to Domino’s in a car filled with water aired recently.

The campaign will run in Australia and New Zealand on TV and digital channels.

Credits:

Domino’s: Allan Collins, Chief Marketing Officer, ANZ
Teneille Rudd, Brand Manager, AU
Phoebe Kenny, Brand Manager, NZ
Natasha Guiulfo, Assistant Brand Manager, AU
Peter Walmsley, Senior Production Manager

Elevencom: Creative Team:
Ryan Fallowfield, Jono McCauley, Tim Arrowsmith, Oliver Devaris
John McLachlan, Operations Director

Production: Taxi Film Production
Jonathan Nyquist, Director
Mark Bishop, Senior Producer

Post Production: Alt VFX
Andrew Hellen, VFX Supervisor
Celeste Fairlie, VFX Producer                            

Sound: Sounds Like Butter
Stevie-leigh Batiste, Sound Designer

Media: Wavemaker
Jane Sullivan, Managing Director