Domino’s goes full Jurassic Park in new car park delivery spot
The new car park delivery service from Domino’s is at the centre of the pizza chain’s latest campaign, with a new TVC starring a Jurassic Park-style T-Rex attack.
Created by Elevencom, the campaign shows that not even a disaster like a dinosaur attack can get in the way of the new contact-free pick-up service.
Domino’s promotes its free Car Park Delivery service
The 15 second spot sees a van of DNA scientists arrive to pick-up their order while being pursued by a T-Rex they accidentally created, situated in the ‘Jurassic Car Park’.
Despite being in a mad panic, they are able to seamlessly pick up their Domino’s pizza order from a diligent worker who artfully avoids the onrushing dinosaur.
The service is not only zero contact, but also free free when placing pre-paid orders online or via the Domino’s mobile app.
It’s the second ad to drop recently promoting the pizza chain’s new service, after a spot featuring two fish driving up to Domino’s in a car filled with water aired recently.
The campaign will run in Australia and New Zealand on TV and digital channels.
Credits:
Domino’s: Allan Collins, Chief Marketing Officer, ANZ
Teneille Rudd, Brand Manager, AU
Phoebe Kenny, Brand Manager, NZ
Natasha Guiulfo, Assistant Brand Manager, AU
Peter Walmsley, Senior Production Manager
Elevencom: Creative Team:
Ryan Fallowfield, Jono McCauley, Tim Arrowsmith, Oliver Devaris
John McLachlan, Operations Director
Production: Taxi Film Production
Jonathan Nyquist, Director
Mark Bishop, Senior Producer
Post Production: Alt VFX
Andrew Hellen, VFX Supervisor
Celeste Fairlie, VFX Producer
Sound: Sounds Like Butter
Stevie-leigh Batiste, Sound Designer
Media: Wavemaker
Jane Sullivan, Managing Director
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