Domino’s hot & fresh pizza compared to NFTs in It’s Friday ad

Domino’s has released a campaign with the recently launched It’s Friday agency.

Featured in the campaign is Domino’s ability to deliver hot and fresh pizza.

In the 30-second spot, someone is showing another person an NFT, asking if they’re sure that the digital asset would be “worth millions” next year. The person sitting down then replies not as sure as Domino’s delivering “Hot & Fresh” pizzas, with a Domino’s driver then delivering a pizza.

The campaign is on TV, YouTube, digital and social in Australia and New Zealand.


Client – Domino’s Australia and NZ

Agency – It’s Friday

Production Company – Revolver

Director – Trevor Clarence


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