Nielsen to enhance digital ad ratings with Australian launch of its Identity System

Kalila Welch

March 9, 2022 9:07

Nielsen is set to launch the Nielsen Identity System in Australia on the 1st of April, following successful launches in Italy, France and the UK earlier this year.

The new product will improve the scale and accuracy of Neilsen’s open web methodology for digital ad ratings, with preview data for November 2021 for Italy, France and the UK showing 90% of all DAR Open Web campaigns reported with demographics.

Nielsen Pacific managing director, Monique Perry said, “We’re leading the way in solving digital consumer behaviour fragmentation. From granularity, to large-scale measurement, we’re delivering actionable insights to help advertisers measure, manage and optimise their campaign budgets and results.”

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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