Domino’s launches cheesy moments from Gogglebox via Foxtel Media
Domino’s has partnered with Foxtel Media to release its first national, integrated, 360 degree campaign.
The campaign will show “cheesy moments” from Gogglebox, of which Domino’s is a sponsor.
Foxtel Media head of entertainment partnerships, Sarah Lattouf, said: “It really is the ideal time for families to escape a little bit and share those moments on the couch while binging their favourite weekly program and enjoying several slices of pizza. While the program itself has had to pivot slightly, we have still managed to bring Australia’s favourite households together- even if it is virtually.”
Domino’s senior brand manager AU/NZ Teneille Rudd commented: “We loved the concept of integrating into Gogglebox. Domino’s is all about spending quality time with loved ones while partaking in enjoyable activities, and the families and friends on Gogglebox really embody this idea.
“The integration also allows for a wide-ranging campaign that extends beyond the original broadcast of the show. We have those special, cheesy moments in the show itself that are then carried through social media, standalone TV commercials, and commercial playouts. It enables us to really extend the life of this brilliant campaign and reach a massive audience through Foxtel platforms.”
Credits:
Domino’s
Chief Marketing Officer: Adam Ballesty
Senior Brand Manager AU/NZ: Teneille Rudd
Brand Manager: Lucy Caskey
Wavemaker
Managing Director: Jane Sullivan
Account Manager: Danielle Davies
Senior Media Executive: Renee Parkinson
Associate Business Director: Eva Breda
Associate Business and Trading Director: James Lever
Foxtel Media
TV Account Manager: Amy Johnson
Entertainment Partnerships Executive: Alexander Johnson
Senior Commercial Producer: Lisa Neal
Digital Account Manager: Chris Daly
Entertainment Partnerships Manager: Hannah Café
Brand Solutions Manager: Jodi Latter
Brisbane Sales Director: Katherine Frost
