Domino’s launches cheesy moments from Gogglebox via Foxtel Media

Domino’s has partnered with Foxtel Media to release its first national, integrated, 360 degree campaign.

The campaign will show “cheesy moments” from Gogglebox, of which Domino’s is a sponsor.

Foxtel Media head of entertainment partnerships, Sarah Lattouf, said: “It really is the ideal time for families to escape a little bit and share those moments on the couch while binging their favourite weekly program and enjoying several slices of pizza. While the program itself has had to pivot slightly, we have still managed to bring Australia’s favourite households together- even if it is virtually.”

Domino’s senior brand manager AU/NZ Teneille Rudd commented: “We loved the concept of integrating into Gogglebox. Domino’s is all about spending quality time with loved ones while partaking in enjoyable activities, and the families and friends on Gogglebox really embody this idea.

“The integration also allows for a wide-ranging campaign that extends beyond the original broadcast of the show. We have those special, cheesy moments in the show itself that are then carried through social media, standalone TV commercials, and commercial playouts. It enables us to really extend the life of this brilliant campaign and reach a massive audience through Foxtel platforms.”



Chief Marketing Officer: Adam Ballesty

Senior Brand Manager AU/NZ: Teneille Rudd

Brand Manager: Lucy Caskey


Managing Director: Jane Sullivan

Account Manager: Danielle Davies

Senior Media Executive: Renee Parkinson

Associate Business Director: Eva Breda

Associate Business and Trading Director: James Lever

Foxtel Media

TV Account Manager: Amy Johnson

Entertainment Partnerships Executive: Alexander Johnson

Senior Commercial Producer: Lisa Neal

Digital Account Manager: Chris Daly

Entertainment Partnerships Manager: Hannah Café

Brand Solutions Manager: Jodi Latter

Brisbane Sales Director: Katherine Frost


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