Don Draper vs Todd Sampson in Mad Men vs Gruen Transfer

todd-sampsondon-draper2Modern Australian advertising and the 1960s admen of Madison Avenue will go head-to-head tonight with ABC2’s top rating (for the channel) repeat of The Gruen Transfer airing at the same time as SBS’s first showing of Mad Men.  

The timing may well hurt ABC 2 because Mad Men will be likely to tempt away its digital-savvy Gruen Transfer audience which delivered the channel near-record ratings a fortnight ago.

Although Mad Men – focusing on the amoral lives of Don Draper and his fellow executives at agency Sterling Cooper – has already aired on Australian TV on the Showcase channel, tonight will be its first free to air showing. The programme – going out at 8.30pm – has created buzz in today’s papers. According to Julian Lee in the Sydney Morning Herald:

“Whether it can deliver the sorts of numbers that Gruen has for the ABC, now in its second series and rating consistently at a minimum of a million viewers, remains to be seen.”

Meanwhile, last night’s first run of The Gruen Transfer on ABC1, which is the one repeated on ABC2 tonight, saw the panel discussing the issues around the controversial child abuse awareness advertisement which ran in Australia late last year. It won its slot against all other channels, delivering a 1.2m audience. It also narrowly bear stablemate Spicks & Specks for the first time this series.


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