Don Smallgoods wants to feature Aussie ‘Dons’ in latest campaign
Don Smallgoods is on the hunt for Australians named Don to promote the brand’s meat products in its latest campaign.
Created by DDB Melbourne, the ad features different men, women and children of Australia who enjoy eating meat and are named Don.
The tongue-in-cheek ad encourages people named Don to sign up for the chance to feature as the new spokesperson for Don Smallgoods.
The winning spokesperson will showcase how Don Smallgoods is a part of everyday Australian life.
The campaign is the first since the brand launched its ‘Don’t settle for less’, work in 2014, featuring a Don character who appears in the minds of shoppers.
Glen Dickson, creative director at DDB Melbourne, said the ship has “finally come in” for all the people in Australia with an “unfashionable” first or last name like Don.
Cathy Bertoncello, marketing director at Don Smallgoods, described the brand as an “iconic” part of Australian culture that needed to be celebrated.
“We also wanted to retain the tone of voice people have come to enjoy over the years,” Bertoncello said.
“It’s the beginning of a new chapter for us.”
Credits
- Client – DON Smallgoods
- Paul Mealor – Managing Director
- Cathy Bertoncello – Marketing Director
- Jane Edmonds – Brand & Communications Marketing Manager
Agency – DDB Group Melbourne
- Dion Appel – Managing Director
- Glen Dickson – Creative Director
- Brett Edwards – Senior Art Director
- Anna Stickley – Copywriter
- Tuesday Picken – Head of Onscreen
- Luke Osborn – Business Director
- Blair Panozza – Business Manager
- Ian Forth – Executive Planning Director
- Paris Paphitis – Planner
- Tribal Worldwide – Website Production
Film Production
- Production Company – The Otto Empire
- Director – Justin Reardon
- EP – Jo de Fina
- Producer – Sophie Woods
- DOP – Joel Betts
- Editing – David Whittaker & Marty Gilchrist
- Sound – Gusto Music, Colin Simkins
- Composer – Scott Langley, Nylon Studios
- Music Producer – Karla Henwood, Nylon Studios
- Casting – Fiona Dann, Casting Sugar
My nickname is Don Don. So there. Don Don is good. And my best friends name is Donna. We’re the double Dons. Big Donna and Little Donna or Don 1(don juan) and Don 2. Double dose of Don Dons.
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my nickname is DON it has been since I was a child ……. I also am called on occasion with fondness DON DON ( twice as good ) derived from the DON !!
And as a recent grandmother to my two grandchildren I requested to there parents that the grand kiddies call me NONNA !
As in Donna Nonna Is Good !
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Donny D from Darwin loves your products!!specialy hot salami ??
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My name is Don and I’m a tenor originally from Chile lots of sausages there mmmm!. Diene is my gances her who …….
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Hi ever since I can remember people call me “The Don” after the small goods brand.
I have had many positions during my 67 years , a union delegate(Ansett Airlines),airline manager (Qantas), football coach (Under Alan Jones) and they all called me “The Don”.
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99.94% chance I would go into bat for them.
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My name is Don. I was christened plain old Don. I enjoy all Don small goods especially the ham varieties.
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Is Don is goooood.
Yep been waiting a long time for this opportunity.
Sign me up, I’m in.
Greg Don is my name and eating Don smallgoods is my game.
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My 14 year old Sons Greek Name is Andoni , his friends and cousins call Him Don or when they are exited to see him they yell- Hey Don Don!
Don is often spotted in the backyard shooting hoops with his sister while indulging in the delicious DON.
So If Don eats DON,
“Isn’t DON fueling future champion Don’s”
DON IS GOOD
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IS DON IS GOOD, BECAUSE ALL DON PRODUCTS ARE GOOD FOR EATING ANY TIME OF THE DAY OR NIGHT .
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Hi mr smallgoods
My name is DON !
AUSSIE chef
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l love meat and I live in Perth. l am know as hes don hes good, so l would be perfect as dons small goods.
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My name is Donna but was given the Nickname of Don Dons as a Child by my late Father so the Name is Special and Memorable just like
Don Smallgoods.
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Hi – my name is Donna, get called Don or D, my dad is Donald and always gets called Don (mainly) and sometimes Donny. My dad use to be a farmer so growing up on a farm we try Aussies ???
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My name is Donalla and everytime I tell someone my name, straight after I say “is don is good”
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Hi, my name is Dom. Please don’t descriminate against me due to one incorrect letter in my name. I love the Don products, consume them regularly and would be a great ambassador for the Dons brand even if my name is Dom. Is Dom is good!
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My partner and I both have Dads who are Don… Now that we think about it, it could very well have been the fact our Dads are names Don that we got together in the first place… You see, Don’s bring people together! “Is Don is Good”
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Since I’ve been a Don all my life, born a Don, raised as Don, and lived as Don, I have obviously used the line “Is Don Is Good” way too many times to remember.
When people used to ask my name, I would often say “I’m Don, like Don Yuan, Don Ameche, Don Diego de la Vega, but you can simply call me ‘The Don’ if you like”.
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Hi, My name is “Don” – I drive a truck and constantly over the 2-way I am referred to as “Is Don Is Good”! by my work mates & at home by my family & friends. As long as I can remember I have only purchased “Don Smallgoods”, especially the “Don” cocktail frankfurts and “Don” cabana… I believe “Don” products, like myself, is a true Aussie Icon!!!
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Hi my name is Donald Lee
I am 6.4″ I am known as Girraffe by my work mates , baldy by my kids, or long Donald by others would be keen to be involed if there was some way to get free met wurst .
Cheers Don
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Im Don Don to my family for 53 years. The best comments I have got is at my nephews 7 year birthday party when his friend said “your his Don Don”. My friends (only my friends call me Don ” I get quite upset if j don’t know the person and they call me Don …it’s a privelege! My friends loved it when your add come out. I would love to be a part of your add…”I am good”
Cheers
D
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Hi my name is Donna affectionately known to my work colleagues as donna kebab so food related nick name.Im 56 years old n work in the health industry
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Hi guys , yep I’m i donna and get called don or don don or d may dad is a Donald and so is my brother and Don’s are really good..
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Hi my name is Donna. My daughter calls me Don Don and so does her boyfriend’s mother. Maybe it’s because we own a pizza restaurant. It goes hand in hand with meat products.
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On behalf of my 88 year old dad (with his permission) Don Johnston, “DON is good”, for his age! Often called Donny in his young footy days but mostly Don – he is now a proud great grandfather of 14 and so as not to confuse all the pops, he is called poppy Don and quite often poppy Donkey because of his antics with the kids. They love him stirring them up and playing silly – we usually have to tell him to settle down!! He loves having an easy tea with DON frankfurts, his favourite.
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Who thought of this disgusting TV advertisement showing people with food hanging out of their mouths and chewing with their mouth wide open.
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Donald is the export division of Don Smallgoods
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I am Don, I am good! As a humanitarian, Peacekeeper amd nation builder – my trades are: Sapper, Chippy & Digger Is Don, Is Good!
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i am don, im DON IS GOOD as all my mates say.
i allways buy don meat products as i like them to be named.cant get any better.
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My name is jaydon so jay Don. Does that count, love all the Don products
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My name is jaydon so jay Don. Does that count, love all the Don products
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