DonateLife launches reiteration of The Great Registration campaign via Make Mate

DonateLife has relaunched The Great Registration campaign from last year via creative agency Make Mate, calling for organ and tissue donation.

The announcement:

After a hugely successful campaign last year that generated over 100,000 registrations, DonateLife launches The Great Registration Race nationally across TV, print, outdoor, activations and digital including in-game advertising. The ads feature transplant recipients including Stephanie Browitt who required multiple tissue transplants after the White Island Volcano tragedy where most of her body was severely burnt.