‘Don’t be fooled by imbeciles’: Kyle Sandilands still believes in Melbourne
ARN’s CEO Ciaran Davis is blunt when bringing up the elephant in the room. “It’s been 12 months. And it’s an absolute unmitigated disaster.”
He’s talking about the success — or lack thereof — of the Kyle and Jackie O show in Melbourne, Australia’s biggest radio market.
It’s unusual for the boss of a radio network to be so candid, and even more-so when he is directing the comments at the show’s hosts, Kyle Sandilands and Jackie ‘O’ Henderson. In this case, however, they agree with his assessment.
Of course narcissists are incapable of taking self-responsibility.
And of course over a thousand advertisers flee when they see the sort of inane, damaging content they’re sharing the same air as. All it takes is actual verbatim quotes from the show (eg the infamous “is it her partner or her dad?” one) and like any rational human being with a moral compass, they run away quickly.
Poor little Kyle is getting all testerical here.
Sandilands is offensive. Congratulations Melbourne, keep them failing.
Once again, the tail appears to wag the dog over at ARN.
And the shareholders just shake their heads in bewilderment as they see their investment continue to evaporate in front of their eyes.
what a cherub
Disgusting. Did anyone walk out?
Kyle talks a good game and the bluster is impressive considering he would be losing energy on this Melb experiment – but it’s hard to see how it can work in melbourne. the share hasn’t moved, the only hope they have is a tonne of Melb radio listeners are still unaware of them.
The reality is more likely that Melb audiences are either detractors who will never switch, or have sampled it and gone back to their original choice.
Hard to see how it will edge up in the ratings. Meanwhile its the biggest single liability financially ARN has.
Melbourne used to be the most provocative and rambunctious radio market in Australia.It is now utterly safe and beige -just like the entire state of Victoria.
To be fair to Kyle, he’s right about the ad breaks on Nova. I enjoy listening to Jase and Lauren (and Clint), but for every 10 minutes of songs or commentary, there’s 5 minutes of ads. I listen really early, when they start at 6am, and I’ve started to switch off completely due to the number of ads.
It’s a dying platform and the world is moving on. Commercial Radio and FTA TV do an incredible job pumping up their own self importance with ratings that fall drastically short of most YouTube videos and endless bus ads for “Robbo, Bobbo and a Lauren” as one of the 48 versions of a footballer, a comedian, and someone who was on FTA TV show talking about school drop offs or some bloke who stood too close at a urinal.
Talk to anyone on the street and you’d be hard pressed to find anyone under 60 who watches FTA TV or listens to broadcast radio.
THEN you’ve got these two. It’s effectively layer cake of decrepit fails.
Time for them to accept they’re not young, they’re not cool, they’re not capable of generating cash like they used to, and no one is listening.