‘Don’t f*ck with your branding’: Tim Ross closes the Mumbrella360 main stage

Veteran radio host Tim Ross took the Mumbrella360 audience on a trip back in time when he closed the main stage on Wednesday.

In his session, Six Red Hot Marketing Ideas from the 1980s, Ross touched on the significance of using cultural moments in nostalgic-centric marketing. 

He reminisced on iconic campaigns from the era, including Paul Hogan’s Come and Say G’day Tourism Australia TV ad, which took America by storm and coined the legendary term, Shrimp on the Barbie.