Don’t focus on the budget

Tim Burrowes

March 16, 2009 4:31

Two words that at first glance appear crucial to good marketing might just be two of the biggest obstacles. I’m talking about the words ‘campaign’ and ‘budget’

Focus on the problem, says Matt Jones

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.