‘Don’t let your big bank kill your business dreams’, Judo Bank tells SMEs in first national campaign

One of Australia’s challenger banks focused on SMEs, Judo Bank, has launched its first national campaign focusing on Sydney, Melbourne and Brisbane.

The campaign was created by Us & Us with design direction from Bastion Collective, and will run across press, outdoor, radio, digital and social.

Judo co-founder and co-CEO Joseph Healy said that SMEs “have been taken for granted for too long by large banking institutions”.

“Independent research commissioned by Judo confirms that Australian SMEs are facing a worsening credit crisis, with the funding gap growing from $83bn to $90bn in just 12 months,” Healy said.

“In fact, the research confirmed that one in every four SMEs has been knocked back for bank finance, which means that every year, thousands of SMEs have had their business dreams quashed. Not to mention the knock-on effect to the economy.”

In 18 months, Judo Bank has raised $540m of capital, with co-founder and CMO Kate Keenan adding that the bank’s research was “compelling”.

“The results showed us SMEs are so conditioned to hearing ‘no’ from their big bank, they no longer ask for the funding their business needs. We’re here to change that,” Keenan said.

“This campaign is designed to communicate to SMEs that with Judo Bank on their side, their business plans are a big step closer to becoming a reality. We are saying to Australian SMEs: don’t let the big banks kill your business dreams.”


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