Doodle Jump appoints FremantleMedia Enterprises for worldwide licensing

The licensing arm of FremantleMedia, FremantleMedia Enterprises has closed a deal with app developer Lima Sky to represent the smart phone game Doodle Jump across 36 countries including Australia and New Zealand.

The announcement:

February 21, 2012 – FremantleMedia Enterprises (FME) has announced a new deal with leading independent app developer Lima Sky, to represent the worldwide licensing rights for Doodle Jump, the best-selling iPhone app in Australia, New Zealand and further 34 countries globally.

“The internationally popular Doodle Jump app is the perfect new addition to FME’s portfolio of innovative licensing properties in Australia and we see great potential for developing the brand across multiple categories and platforms,” FME Vice President Consumer Products Hannah Laird said.

“We look forward to meeting with potential licensees and creating new opportunities for the app that has captured the imaginations of millions of smart-phone users around the world. All key categories are open and available for discussion.”

Since its launch in 2009, Doodle Jump has been number one on iTunes in Australia and has been in the Top 10 best sellers on Blackberry App World, is currently ranked number three in the Windows Marketplace and in the Android Marketplace.

Globally, the app has been downloaded over 20 million times and has gained international acclaim. It is a top 10 game in 84 countries and has consistently been a top 25 iPhone app title.

The app entertains and delights with simple but addictive gameplay – players must bounce the game’s adorable protagonist Doodle the Doodler up an endless series of platforms, tilting their phone from side to side to avoid monsters, occasional UFOs and black holes. Doodle Jump is continually updated with new content to keep the players engaged.

This new deal underlines FME’s commitment to working with new and established non-TV brands across the world. The company has exclusively represented Rebecca Bonbon globally (excluding Japan and Korea) on behalf of Crown Creative since 2008 and recently signed a deal with SEGA® Europe to represent the globally-renowned Sonic the Hedgehog™ brand across Germany, Switzerland, Austria and Eastern Europe.

In North America, FME’s third party slate includes the beach culture and lifestyle brand, Endless Summer and beloved Mexican family board game Loteria.

Source: FremantleMedia Enterprises press release


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