DoorDash delivers much-needed funds to touch footy teams doing it tough
On-demand delivery platform DoorDash has highlighted its Touch Football Australia partnership in a new campaign created by Wavemaker Australia and Knack Studios ahead of the footy finals.
The campaign brings together some of the recipients of the $100,000 FootyCash grant-based funding program launched by DoorDash in partnership with Touch Football Australia earlier this year. The program allowed affiliated Touch Football clubs across Australia to share their stories and apply for grants after the devastating impacts of COVID budget cuts and extreme flooding destroying sporting grounds.
12 winners were chosen from 66 applications, with each club taking a sharing in the $100,000 grant to pay for new uniforms, club house repairs and coaching programs.
The TVC shines a spotlight on some of the remote Australian Touch communities that have been hardest hit by Covid and flooding events, depicting DoorDash FootyCash grant prizes being delivered to clubs around Australia.
The deliveries are made by a number of star NRL and NRLW players, including NRL legend Petero Civoniceva to Burdekin Touch Association in Queensland; NRLW Brisbane Broncos and QLD player Ali Brigginshaw to Ipswich Touch Association in Queensland; and NRL Melbourne Storm player Harry Grant to Harlequins Touch Association in Victoria.
Madison Westall, partnerships manager at DoorDash, said: “We are so proud to partner with Touch Football Australia again to deliver good to our local communities. Touch clubs have an incredible impact on Australians from all walks of life, through connection, fitness, fun and friendships within their teams and in turn local communities.
“At DoorDash we believe it’s important to give back in a meaningful way, and we are excited to help acknowledge the amazing work Touch clubs play by providing the resources they need to keep supporting their communities.”
Shivani Maharaj, chief content and partnerships at Wavemaker, added: “Sport is the number one passion for Aussies and Touch Football is the largest social team sport in the country, with over 700,000 participants across Australia. Connecting locally allows us to build DoorDash’s presence and grow the brand at a grassroots level, extending their NRL partnership.
“What I love most about this partnership is that it allows DoorDash to support and give back to the community. Community runs deep – it allows us to tap into new geographies, celebrate diversity and multiculturalism, hero local clubs, but most of all, it’s about the local merchants and restaurants whose potato scallops haven’t changed since you were a child.”
Credits
Client: DoorDash
General Manager, ANZ: Rebecca Burrows
Partner Marketing Manager: Madison Westall
Content & Partnerships, Creative Direction, Media: Wavemaker Australia
Chief Content & Partnership Officer: Shivani Maharaj
Client Lead: Fiona Williams
Director, Content & Partnerships: Rachel Bierley
Manager, Content & Partnerships: Jayden Harris
Account Director: Gill Banks
Executive, Content & Partnerships: Shehara Bastianpillai
Production Company: Knack Studios
Director: Nick Sullivan
DOP/ Producer: Benjamin Gattegno
Executive Producer/ 2nd Camera: Rob Norman
Field Producer: Tim Thatcher
1St AC: Luke Rodely
Aerials: Dylan Clarke
Art Director: Morgan Ferguson
Music Composition and Sound Design: Jonny Higgins
Grade: Marcus Friedlande
Rights Holder: Touch Football Australia
Chief Executive Officer: Jamie O’Connor
General Manager, Commercial: Tim Wyld
Commercial Partnerships Manager: Daniel Stenglin
NRL Talent: Petero Civoniceva, Harry Grant, Ali Brigginshaw
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