Doritos crash-lands new XXL range in campaign from TRIO Media, Mango Comms and VaynerMedia

August 8, 2024 1:38

Doritos is raising awareness of its new heavy-hitter Doritos XXL range via a new integrated campaign, developed by TRIO Media (Omnicom’s bespoke agency for the PepsiCo brand), VaynerMedia and Mango Communications.

The campaign was designed to exemplify the snack brand’s mission to provide Australians with an awe-inspiring, sense-consuming snacking experience through a range of products boasting four sensory flavours – Tangy Salsa, Inferno Chilli & Lime, Ultimate Cheddar and Smokehouse BBQ – that are “bigger, crunchier and bolder” compared to its standard chips.

Already in circulation, and after a July 24 kick-off announcement supported by influencer Rachael Evren, the science-fiction-flavoured XXL campaign is playing across OOH, social and BVOD nationally.

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Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.