Doritos Crash the Super Bowl finalist signed by Photoplay as PepsiCo responds to attack ad
Australian freelance director Armand De Saint-Salvy has been signed by Photoplay Films after making it through to the final stage of the Doritos Crash the Super Bowl competition.
His entry ‘Doritos Manchild’ is one of the 10 finalists hoping to win a public vote that will see their ad air during the Super Bowl broadcast and take home a $1m prize.
Meanwhile, PepsiCo, the parent company of Doritos, has responded to SumofUs’ attack ad released yesterday calling out the company’s use of unsustainable palm oil.