Doritos Crash the Super Bowl finalist signed by Photoplay as PepsiCo responds to attack ad

Australian freelance director Armand De Saint-Salvy has been signed by Photoplay Films after making it through to the final stage of the Doritos Crash the Super Bowl competition.

His entry ‘Doritos Manchild’ is one of the 10 finalists hoping to win a public vote that will see their ad air during the Super Bowl broadcast and take home a $1m prize.

Meanwhile, PepsiCo, the parent company of Doritos, has responded to SumofUs’ attack ad released yesterday calling out the company’s use of unsustainable palm oil.

A PepsiCo spokesperson told Mumbrella: “It is no surprise that SumofUs’ continual mischaracterisations of our palm oil commitments are patently false and run counter to the positive reception our policies have received from expert organisations in this arena.

“PepsiCo has repeatedly stated that we are absolutely committed to 100 per cent sustainable palm oil in 2015 and to zero deforestation in our activities and sourcing.  This latest public relations stunt, focused on fiction rather than facts, does nothing to foster positive dialogue or affect positive change. We find our policies effective and stand by them.”

The Doritos Crash the Super Bowl winner will be announced on February 2nd with voting closing January 28.

On the appointment of De Saint-Salvy, Photoplay executive producer Oliver Lawrance said: “I really like the performances and the humour in Armand’s work, he’s a motivated and talented director so I’m super pleased to have him join Photoplay.”

De Saint-Salvy, who has worked extensively on television promos including Ten’s recent promo for the Winter Olympics, told Mumbrella when the ad made it to the semi-finals De Saint-Salvy said he hoped to score a job out of the exposure.

Commenting on joining Photoplay, he said: “You walk into the space and you can smell the hard work and talent. It’s like sports B.O; it’s in your face. I think that my skill-set, passion and body odour will be a great complement.”

Miranda Ward


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