Influencers don Valentine’s Day jumpers for Doritos campaign
Doritos and PHD have launched limited edition couples jumpers to promote its ‘Doritos Collide’ packets.
The Valentine’s Day campaign will see PHD, Doritos and Pedestrian launch an online store which will sell a jumper made for two people.
Celebrity influencers Lee Elliott and Georgia Love from The Bachelorette and Tindafella Jarrod Allen and Maddison Bonner have been engaged to model the jumpers and re-enact famous celebrity images.
150 jumpers will be available from February 7, those who miss out on buying the jumper will be able to use the Snapchat filter which enables them to virtually wear the jumper with their partner.
Alison Silver, brand manager of Doritos, said in a statement: “Our newest limited edition flavour got us thinking – if we can create two bold flavour combos… what else could we create? Why not a jumper? We are thrilled to be able to launch a new product that continues to deliver on flavour and takes the brand experience to the next level.”
Stephanie Douglas-Neal, group business director at PHD, added: “The Doritos brand positioning of ‘For The Bold’ gives us the opportunity to really play in interesting territories. This Valentine’s Day, we really wanted our audience to connect with the brand and each other, and Pedestrian TV have been incredible partners to help us deliver our collide launch in a fresh and interesting way.”
Credits:
- Client: PepsiCo
- Marketing Manager: Olivia Sutherland
- Brand Manager: Alison Silver
- Assistant Brand Manager: Eric Burke
- Media Agency: PHD
- Executive Group Business Director: Stephanie Douglas-Neal
- Business Director: Noel Gate, Group
- Investment Director: Stefan Boden
- Planning Director: Ben Lynch
- Digital Investment Manager: George Shearring
- Investment Manager: Erin Fletcher
- Account Executive: Lewis Reeve
- Account Coordinator: Beatriz Grattan-Smith
- Media Partner: Pedestrian.TV
- Head of Creative Projects: James McManus
- Creative Projects Manger: Kristy McNally
- Creative Projects Manger: Dominique Mcdermott
- Advertising & Partnerships Manager: Dana Fletcher
- Group Advertising Manager: Whitney Higginson
- Native editor: Sean Dillion
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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This is terrible on so many levels. One of those concepts that may sound ok on paper but fails miserably in execution.
Is getting people to connect with brands still a thing in 2018?
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They say junk food can give you cancer – I just didn’t know until now it was via “couples jumpers.”
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This is what happens when professionals are removed.
This is abhorrent on every level.
This deserves all the ridcule it receives.
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They’ll have to do better than this to get past the ‘Doritos for ladies’ fiasco.
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Brilliant campaign and well done to all involved!
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Guaranteed to grab media attention due to its Ridiculousness and hilarious concept..
right on brand for Doritos.
well done PHD.
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Interesting to observe pedestrian.tv not write about the #ladydorito debacle which is exactly the kind of story they love to cover.
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