$30,000 Doritos winner is Australia-loving Dennis

September 13, 2010 9:48

This ad, created by 21-year-old Alex George, was tonight named the $30,000 winner of this year’s Dorito’s make An Ad, Make A Fortune competition.

It was revealed during the ad break on Ten’s Good News Week.

The ad – featuring Australia-obsessed Dennis – was voted the best of three finalists which were shortlisted last month.

It’s the second year that Dorito’s has run the competition.

Tim Burrowes

Tim Burrowes is the founder and content director of Mumbrella. He's written about media and marketing in Australia, the Middle East and the UK.

topics ad, Advertising, Doritos, Good News Week, Ten

Comments: 14 Add Comment

Morris 13 Sep 10

Nice work, good on them.

The Differentiator 14 Sep 10

A little clichéd. But I like it.

ANON333 14 Sep 10

Good way to get a cheap ad produced. 30K, what a bargain!

Best of 3 14 Sep 10

I think it’s a really cute idea, well done 21 year old!

sarah 14 Sep 10

i like it! fun ad 😀

Proud to be unaustralian 14 Sep 10

Love taking the mickey out of the “it’s unaustralian” crowd!

Laura 14 Sep 10

Great ad! Well done lads.

Non-industry reader 14 Sep 10

Nice work!

Anonymous 14 Sep 10

I really like it, but it seems pretty professional.. did they reshoot it or something? Or is he an industry insider?

Cozza 14 Sep 10

Simple, clever, funny. Nice job, boys.

Davo 14 Sep 10

Nice work. Should be able to get a gig on Neighbours with that quality of acting. No. I mean it. Honestly….

Alex 15 Sep 10

It wasn’t a reshoot, that was the quality of the initial entry, he has done a few other short films for different festivals and I suppose the experience in the work just shines through.

I saw this floating around my facebook a while back asking for people to vote for it, I was pretty happy when I saw it flicker on the tv in the background, hats off to him winning it, it was definately a standout from what I can remember of the others.

Ned Shneebly 15 Sep 10

Love this. Nice one.

Cath 15 Sep 10

Great ad. Cracks me up every time I see it!

$30,000 Doritos winner is Australia-loving Dennis

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