Dotshop opens as new social marketplace redefining luxury retail
Dotshop, a social marketplace founded in 2025, has debuted with a curated platform combining authentic recommendations, editorial edits, and luxury fashion and beauty.
The announcement:
DOTSHOP is a social marketplace, born in 2025, serving a discerning and style-savvy client with highly curated content, shopping edits and authentic recommendations. Real people, real style – a solution to an oversaturated shopping environment.
Founders Lisa Ruffle and Steve Jensen combine their business, tech and fashion industry experience to create the next evolution of luxury retail e-commerce. Operating as a marketplace model, DOTSHOP is poised to disrupt the retail space, empowering intelligent and intentional buying.
Every piece on the platform is curated, so customers can shop directly with the people and platform they trust.
Contributing Editors and Curators create storefronts and edits from the platform’s roster of brands, and to date have included Lara Worthington, Nicole Warne, Victoria Baron, and Ella Richards. Ruffle also brings her nearly two decades of experience as Buying Director for Moda Operandi and David Jones.
Serving Australia, the USA and UK, DOTSHOP’s current fashion and beauty offering includes both Australian and International designers like Agmes, Christopher Esber, Esse Studios, Erede, Flore Flore, Harris Tapper, Jennifer Kobrin Vintage, Magda Butrym, Nensi Dojaka, Tove and Yu Mei. Several brands are available exclusively in Australia, such as Love Well Sourced, Saia, Yaitte, Homme Girls, Joanna Czech Skincare, Skin Design London, Eauso Vert Fragrance, and Lauren Rubinski Fine Jewellery.
As DOTSHOP looks ahead, it is building AI-powered hyper-personalisation that will push the boundaries of discovery, transforming shopping into an experience that is not only curated, but uniquely tailored to every individual.
“We’re excited to partner with EVH, who deeply understand the modern luxury consumer and the rapidly changing global retail landscape. DOTSHOP is perfectly poised for this next wave of retail, redefining the way people discover and shop fashion – curated, authentic, and led by the tastemakers consumers trust.” Lisa Ruffle, co-founder of DOTSHOP.
“Lisa and Steve of DOTSHOP have built a platform that answers the fatigue of oversupply with clarity, credibility and very good taste. We are thrilled to support them as they expand globally and shape the future of luxury retail.” Emma van Haandel, founder and managing director, EVH.
Source: EVH
