Doublestar Co launches new offering, hires digital lead

Brand agency Doublestar Co has expanded its offerings by launching a digital division, Mumbrella can reveal.

Led by Tiffany McPherson, who the agency has nabbed from CX and web development agency Undigital, the new division will serve small-to-medium-sized businesses through a fully-integrated overseas office.

The Doublestar Co team

McPherson, digital lead and senior account manager, will lead the team of six to ensure the agency’s digital services align with its established brand service standards, with aims to deliver “the highest design quality”.

The launch comes with a new cyber-punk inspired branding.

Digital clients include electronics manufacturer Advanced Navigation, wellness centre Body WRL, fishing company Pro Lure Australia and mining consultancy Datarock, among others.

“Expanding into digital is a natural progression for Doublestar Co,” said Jye Smith, managing director at the agency.

“We aim to provide clients with beautiful, functional, and accessible digital experiences.”

The agency plans to embrace a collaborative approach by partnering with other digital agencies, to tap into their technical expertise in order to meet the complex demands of today’s digital landscape.

McPherson said: “Collaborating with other digital agencies is vital. It allows us to combine technical skills and innovation, enhancing our digital solutions for clients.”

The expansion solidifies Doublestar Co’s commitment to excelling in design and brand experience, with plans to re-define digital branding for its client list with this new, unique approach.

“Our design-lead approach is fundamental,” said Baptiste David, co-founder and executive art director at the agency.

“We strive to create visually stunning experiences that resonate with our clients’ brand identities, understanding and integrating diverse cultural and medium nuances.”


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