Dove launches new ‘unstoppable’ positive self esteem ad targeting girls
Unilever brand Dove has adapted its “Let’s Make Girls Unstoppable” ad for the Australian market, as part of a global campaign focused on young females’ perceptions of beauty.
The ad, which targets young women and their mothers, is voiced by a choir of young women singing Fleetwood Mac’s Don’t Stop Thinking About Tomorrow and is taglined: “Mums let’s make girls unstoppable.”
The television commercial was originally created by Ogilvy in Canada and was repurposed for Australia by creative agency JWT.
