Dove love for Pure Blonde

This new ad for Pure Blonde featuring a dove with a mysterious blue mark on its head being lovingly restored to health by a beer lover before an unfortunate fate befalls it, debuted ahead of the AFL Preliminary Final over the weekend.

Created by Clemenger BBDO Melbourne, the “Dove love” ad also coincides with the low carb brand’s fifth birthday.

According to Clemenger BBDO ECD James McGrath: “We see ourselves creating the all important next instalment of the Pure Blonde mythology. As always it required the perfect balance between the purity, the mysterious and the perfection of ‘Brewtopia’ colliding head-on with the cynicism of our somewhat grubby and pragmatic world.

Five turtle doves, 40 homing pigeons, swans, two horses and a white peacock were used for the shoot.


  • Account Director Paul McMillan – Group Account Director
  • Phil Baker – Account Director
  • Agency Producer – TV Sonia von Bibra
  • Art Director Josh Robbins
  • Client Peter Sinclair – Marketing Director, CUB
  • Ben Summons – Group Marketing Manager Premium and
  • Craft Beer, CUB
  • Craig Maclean – Senior Brand Manager Pure Blonde, CUB
  • Copywriter Emma Hill
  • Creative Director Emma Hill and Josh Robbins
  • Director Steve Ayson
  • Designer Peter Marshall
  • DOP/Cinematographer Ian McCarroll
  • Editor Jack Hutchings The Butchery
  • Executive Creative Director James McGrath
  • Flame Artist Eugene Richards Digital Pictures
  • Music Composer/Arranger Cornel Wilczzek
  • Music Track & Artist Homeward Bound (re-record)
  • Cornel Wilczzek
  • Music Production Company Karl Richter Level Two Music
  • Post Production Company Digital Pictures
  • Producer Cindy Kavanagh
  • Production Company The Sweet Shop
  • Strategic Planner Paul Rees Jones
  • Sound Designer/Engineer Paul LeCouter Flagstaff
  • Sound House Flagstaff
  • Special/Visual Effects Eugene Richards Digital Pictures
  • Steven Strekovski

The ad is only ther second for Pure Blonde. The first, “Brewtopia” featured a slobbish truck driver delivering beer to the Pure Blonde idyll before splattering the Brewtopians with mud.



Sign up to our free daily update to get the latest in media and marketing