From Kevin 07 to Kevin 87
Sydney agency Ursa is behind a TVC coinciding with Kevin Rudd’s 52nd birthday that shows viewers the PM ageing a further 35 years before their eyes.
The Kevin 87 campaign is the first from Aged and Community Services Australia and is aimed at raising awareness of the aged care industry and the positive role that carers have on people lives.
Kevin 87 is accompanied by a website, featuring similar artifically aged images of other politicians including Julia Gillard and Malcolm Turnbull.
“None of us IS getting any younger”. Copywriter away on holidays?
Rarely is the questioned asked: is our children learning?
Tsk Tsk. Go back to your junior high school dictionary where you should have learned that none is a contraction of not one. The script is correct. But if you want to use the incorrect vernacular…
Did anyone else notice a distinct resemblance between Kev87 and Rupert Murdoch at some stages of the ageing process?
Nice piece! Pity they didn’t recolour the background as global warming takes a hold too!
Matt i thought he looked more like J Howard than Rupert M
If Kevin makes it to the ripe old age of 87 then let’s hope he has done something about tackling climate change at Copenhagen this year otherwise he will have more to worry about than a colostomy bag and walking frame. http://www.dirtykev.org
Fantastic idea.
@Matt, Totally! I saw a cross between Murdoch and Howard in that. Nice work
“Go get f*%@ed…”
Good to know that the chubby cheeked smiling assasin will look just like every old fart in a few years to come.
And? Zzzzzzzzzzzzzzzzzzzzzzzz