From Kevin 07 to Kevin 87

Sydney agency Ursa is behind a TVC coinciding with Kevin Rudd’s 52nd birthday that shows viewers the PM ageing a further 35 years before their eyes.


The Kevin 87 campaign is the first from Aged and Community Services Australia and is aimed at raising awareness of the aged care industry and the positive role that carers have on people lives.

Malcolm Turnbull87Kevin 87 is accompanied by a website,  featuring similar artifically aged images of other politicians including Julia Gillard and Malcolm Turnbull.


  • Agency: Ursa
  • Executive Creative Director: Denis Mamo
  • Art Director: Helen Shortis
  • Copywriter: Geoff Fischer
  • Mardi Le Page, Managing Director
  • Lisa Stevens, Senior Account Manager.
  • Client: Aged Care Services Australia (ACSA)
  • Policy Manager: Pat Sparrow,
  • Chris Hornsey, Media Manager
  • Annette Glenister-Walker, Corporate Relationship Manager
  • Agency Producer: Ian Ford
  • Video Prod Co: Cutting Edge
  • Prod Co Producer: Sharon Pearson
  • Head of compositing: Hugh Seville
  • Photographer: Ian McPherson
  • Retouching: Cream, Damien Notter
  • Typographer: Kristian Molloy
  • Web Design: Nick Bailey, Helen Shortis
  • Web production: WDC
  • Social Media: Fi Bendall
  • Digital Media: emitch
  • Print Media: Mitchell & Partners

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