Downton Abbey audience continues to slide as Farmer Wants a Wife posts lowest audience

Downton AbbeyUK drama Downton Abbey has continued to experience audience decline, with the show posting a metro audience of 781,000, down on last week’s audience of 813,000.

The show won the 9:00pm time slot for Seven, out-rating Nine’s The Farmer Wants a Wife, which kicked off at 8:45pm and had a metro audience of 488,000 (its lowest audience to date), and Ten’s CSI: Cyber, which pulled in 400,000 viewers.

In time-shifted viewing, last week’s episode of Downtown Abbey was watched by an extra 216,000 metro viewers, taking last week’s total audience to 1.029m.

Earlier in the evening, Seven’s My Kitchen Rules grabbed 1.450m viewers at 7:30pm to be the most-watched show of the evening. It was also the most-watched program across the key advertising demographics (16-39, 18-49 and 25-54).

It easily out-rated its reality rival Ten’s I’m a Celebrity Get Me Out Of Here! which grabbed 691,000 metro viewers from 7:30pm, with 670,000 sticking around to see Jo Beth Taylor eliminated from the jungle towards the end of the hour-and-a-half program. The main episode of I’m a Celebrity was the third most-watched show across the key advertising demographics.

Both shows beat Nine’s Australia’s Got Talent which was watched by 574,000 from 7:30pm. Last night’s audience was the talent show’s lowest audience ever.

Seven won the evening with an audience share of 24.8% while the ABC claimed second place with a share of 16.4%. Nine settled for fourth place with a share of 16.2% while Ten managed 13.4%.

When secondary channels are accounted for the Nine Network claimed second place with a total audience share of 21.7%, just ahead of the ABC’s total share of 21.2%. The Ten Network had a total share of 20.3%.

On the ABC, 7.30 was watched by 833,000, Australian Story (8:00pm) pulled in 788,000, Four Corners (8:30pm) had an audience of 736,000 and Media Watch (9:20pm) grabbed 729,000 viewers.

In the news battleground, Nine News at 6:00pm was watched by 1.071m, dipping to 992,000 from 6:30pm. Seven News at 6:00pm pulled in 1.062m, sliding to 1.049m from 6:30pm.

In breakfast TV, Seven’s Sunrise was watched by 281,000 – out-rated by Nine’s Today Show, which was watched by 351,000.


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