Dr Andrew Rochford spruiks benefits of ‘secure’ digital health platform in government campaign
The Australian Digital Health Agency is promoting its digital health platform to the public, saying Australia’s need for a connected healthcare system is “now greater than ever”.
The campaign assures consumers the platform is “accessible, progressive, and, importantly, secure”.
The campaign, created by DDB Remedy, is fronted by media and medical personality, Dr Andrew Rochford, who has worked on telehealth projects in India and Indonesia.
The Australian Digital Health Agency’s goal is to improve health outcomes for Australians through the integration of technology into the healthcare system, it said.
DDB Remedy, ECD Scott Smith, said: “In light of the current environment, there has never been a better time to launch the Government’s digital health initiatives. We want more Australians tapping into new ways of staying on top of their health and becoming familiar with these tools now so access to better health is improved in the long-term.”
The Australian Digital Health Agency GM of communications and engagement, Gaby Suchard, said: “It is now more important than ever to ensure that Australian’s understand how technology can make a difference to their healthcare. This campaign is a big leap forward in helping to do that.”
The campaign will appear online, across medical service-based out-of-home, and digital rich media.
Last year, the government’s My Health digital platform attracted headlines and controversy over privacy and security concerns. More than 2.5m Australians opted out of using the system.
Credits
DDB Remedy
ECD: Scott Smith
Creative Partner: John Lam
Strategic Planner: Paris Paphitis
Managing Director: John Bertolini
Managing Partner: Amanda Fuller
Business Director: Caterina Pellegrini
Design: Fernando Luz and Anita Moser
Senior Production Manager: Dawn Scanlan
Senior Integrated Producer: Jess Belgiovane
Clockwork Films
Executive Producer: Damien Whitney
Producer: Alan Robinson
Director: Jason Wingrove
Sound: Sonar Music
Editor: Ben Zemanek
Post Production: White Chocolate
