Dr Mumbo is a fan of unfortunate ad placements.
Like Mamamia’s high impact Big W ad next to a story featuring a mum complaining about the high costs of equipping her kids for a return to school.
Luckily, the embarrassment for Big W is minimised by the fact that the author forgot to mention which store the mum shopped at.
And equally luckily, no doubt entirely for design reasons, Mamamia’s image of the receipt in question crops out half of what the angry mum uploaded to Facebook including, by a funny coincidence, the part of the receipt that mentions Big W.
How Mamamia chose to crop the receipt
What was originally uploaded