DR MUMBO: Badjar’s bad site; Reef stunt is great PR but lame social media; taking out the trash and the truth about the blogosphere

Here’s a good way to piss off bloggers. After enjoying some great global PR  for its best job in the world stunt (and no, Dr Mumbo isn’t going to link to it because they’ve pissed him off), Tourism Queensland has started spamming blogs. They had a go at getting onto Mumbrella, but we’re leaving it up because their spam robot wasn’t able to consider context. So they’ve commented on our posting pointing out that their opening video was clearly a fake, and the idea wasn’t original either. Great PR stunt, shoddy social media execution, chaps.

badjarogilvy1Hit Google and it looks like Badjar Ogilvy, STW and WPP’s problem child has got its web strategy bang on. If you tap in the agency’s name, they win the paid search battle with a prestigious  above-the-organic-search ad. But that’s where it goes wrong. Because the web site it links to consists of nothing but a white screen with the agency’s name on it in small letters. Try to find the agency via (partial) parent company WPP’s site and it’s even worse, as they link to the agency’s old, dead site. Fail.

There is an old political tradition called “taking out the trash“. There was even an episode of The West Wing named after it. It refers to the PR stunt of picking a moment in the news cycle to bundle out a load of bad news when the media won’t be able to do much with it. Digital minister Stephen Conroy played that game with some of his broadband announcements over the Christmas period. So Dr Mumbo salutes today’s AFR Hearsay column for tackling it head on. Today it offers readers a summing up of the stories that the powers-that-be sneaked out, including the Haneef fallout

Thanks to Hubspotthe-social-marketing-food-chain…for this painfully accurate image rendition of the social media universe.


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