DR MUMBO: Breakthough as IAB invents time machine
As those who peruse the previous item will note, Australia’s Interactive Advertising Bureau has been busy outlining its plans for 2009, having issued a press release at 11am today.
Today, you will note is January 30.
Which made it all the more fascinating for Dr Mumbo to read in the release that:
“Details of IAB Australia’s first two events for 2009 have been outlined. The joint IAB Australia and AIMIA “Future of Digital Advertising” will take place on January 29th at Powerhouse Museum. Featuring an exceptional speaker roster, the half day seminar will explore issues facing marketers, agencies and publishers this year in the digital advertising market.”
And apparently next week, the IAB will be announcing its plans for 2004.
Update: an eagle-eyed reader tips-off Dr Mumbo that the IAB still has a tile advert at the bottom of its home page for its 2008 awards, which took place last May 1. Apparently tickets are “selling fast – so don’t miss out”.
Linear time is so over-rated.
Linkedin
I wouldn’t mind a trip in IABs’ tardis if it could transport me back to about 6 months ago pre – GFC 🙂
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Yeah and who reads websites these days anyway.
I heard the event wasn’t awesome, in fact was judging was fairly poor…
Ben Shepherd comments:
“Many have commented on the quality of the judges and the need for improvement in future … and many have reservations about how winners are actually judged … given no entries are audited and year after year there are some extremely odd and anecdotal metrics given that seem to be accepted as fact.
I was sitting on the same table as two agency heads and both didn’t seem too impressed with any part of the awards. One commented on how out of 80% of the finalists he has never seen any of the campaigns in situ.”
http://mimelbourne.blogspot.co.....recap.html
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