Brisbane agency De Pasquale is no doubt very proud of its new fundraising campaign for the Leukaemia Foundation, featuring “chin faces” TVCs to encourage people to “be brave and shave”. And meanwhile, Dr Mumbo is equally proud of his Christmas present, The Popbitch book, seen here on the right, opened on an entirely random page.
Rumour has it that this remarkably strange TVC, entitled “The Importance of Awards in Advertising” and featuring the wisdom of M Villivankk, is to promote AWARD. It’s surfaced on US-based web site AdWeek, which is able to throw little light on it, other than to observe: “According to the e-mail we got, it was written and directed by someone called Jim Hosking to promote something called the Australian Writers and Art Directors Association.” Hosking is affiliated with Paddington-based production house Revolver. And if anyone can shed further light, Dr Mumbo will be most grateful.
[youtube=http://au.youtube.com/watch?v=Ypvy8UU5yl0]
It’s always nice to see newspapers investing in marketing. So well done to yesterday’s Sun-Herald for ignoring the fact that we’re already more than half way through January and giving away a 2009 year planner. The point of including on it the first 18 days of the year is a subtle one that eludes Dr Mumbo.
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Speaking of the Herald Sun, it was good to see its Naked Eye columnists Kery-Anne Walsh and Lisa Carty agreeing with Mumbrella’s views on government advertising at the cinema. They complain about scary workplace safety ads, depressing smoking ads and preachy skin cancer ads running back-to-back, opining: “Three Government ads before a movie is about two too many.”
Who knew that newspaper columnists were psychiatric experts too? Not Dr Mumbo, until he read Claire Harvey’s column in Sydney’s Sunday Telegraph yesterday. But she’s hit upon the cure for anorexia:
“Take any size-16 girl, put her in some red lipstick and a low-cut dress and send her down Pitt St on a weekday at lunchtime, and she’ll get a dose of masculine admiration that would fix a lifetime of eating disorders.”
Next week: Claire cures cancer.