DR MUMBO: Ratings body slammed for failing to predict the future

Yesterday evening’s B&T Today (which as expected was dated February 2) reported OzTam’s struggles to get the ratings data out after some kind of technical glitch.  

Intriguingly, B&T reported: “A spokeswoman for OzTam said data for the 2nd and 3rd of February could not be released today due to ‘polling issues’.” Presumably another factor was that February 3 hadn’t happened yet.

Perhaps B&T could get OzTam  together with the IAB and borrow their time machine.

Tim Burrowes

Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.

Linkedin

topics B&T Marketing OzTam

Share Tweet Share

Comments: 2

Dr Who 3 Feb 09

I received my B&T Today at 4.22pm yesterday – which, for me, qualifies as the afternoon, rather than the ‘evening’ described.

User ID not verified.

mumbrella 3 Feb 09

Mine dropped at 5.03. You must be on a VIP delivery schedule, Dr Who…

---