DR MUMBO: Ratings body slammed for failing to predict the future

Yesterday evening’s B&T Today (which as expected was dated February 2) reported OzTam’s struggles to get the ratings data out after some kind of technical glitch.  

Intriguingly, B&T reported: “A spokeswoman for OzTam said data for the 2nd and 3rd of February could not be released today due to ‘polling issues’.” Presumably another factor was that February 3 hadn’t happened yet.

Perhaps B&T could get OzTam  together with the IAB and borrow their time machine.


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