DR MUMBO: The genius of social media marketing experts

Dr Mumbo salutes McLaren Media for devising a brand new metric to cover the success of a social media campaign.  

In a press release, the sales house boasts how it has helped create informational videos for three of its client restaurants on YouTube, saying: “the fact that we list 15 videos on page 1 of YouTube for the popular search term Restaurants Sydney clearly showcases our ability to deliver for any client.”

The fact that each of the videos’ number of views range from nine to 120 does indeed clearly showcase the company’s ability to deliver for the client. But perhaps not how they’d want it to.

Just to help them out with their views a bit, here’s an ad for Catalina Restaurant which they’re hosting on the channel of a curious outfit called Internet Billboards. Not going to help much, is it?

Still, they must be a high quality operation because in the press release, sales and marketing director Grant McNicol says:

“Whilst I was recently quoted in an industry mag with the line – “Not everyone is a FLOCKIT media freak LINKEDIN to FACEBOOK DIGGing around MYSPACE, TWITTERing and BLOGging their FACEBOOK off hoping to STUMBLEUPON a SECOND LIFE.” – It was quite clear that “Social Media” is here to stay. So why not join them”

After all anyone who knows the names of all those sites, really must be at the cutting edge. Mustn’t they?


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