DR MUMBO: Ups and downs of the Superbowl ratings

For advertising types, the commercial breaks during the Superbowl are, well, the superbowl of advertising.

The ads, as we reported earlier this week, matter. And so do the ratings. So Dr Mumbo was a little confused by the email newsletter he received from AdAge in the US overnight.

The first item: “Superbowl Advertisers Paid More, Got Less: NBC Worked Harder to Package Ads, but Ratings Were Down”.

And the third item? “Superbowl XLIII Second-Most-Watched Ever – NBC Averages 95.4m Viewers”

Not so much a game of four quarters, as one of two halves then.


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