DR MUMBO: Welcome to Nine – home of fat, ugly people; How Droga5 curate their clothes; You’re So Belgiovane; The drinking habits of Aussie journos

Dr Mumbo would like to salute Nine for the revolutionary stance it has taken in its programming ad in the Sunday Telegraph.  

nine-week-adSome networks stuff their advertising with images of impossibly beautiful people, dressed in unattainably expensive clothes.

Not Nine, which has gone for the gritty realities of fat women swinging on ropes and girls with facial tattoos. And by the looks of it, Nine has also done its bit for staff morale by letting the office intern do the layout on the ad too.

It’s going to be quite the ratings week. And it must all be very reassuring for the advertisers.

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