DR MUMBO: Welcome to Nine – home of fat, ugly people; How Droga5 curate their clothes; You’re So Belgiovane; The drinking habits of Aussie journos
Dr Mumbo would like to salute Nine for the revolutionary stance it has taken in its programming ad in the Sunday Telegraph.
Some networks stuff their advertising with images of impossibly beautiful people, dressed in unattainably expensive clothes.
Not Nine, which has gone for the gritty realities of fat women swinging on ropes and girls with facial tattoos. And by the looks of it, Nine has also done its bit for staff morale by letting the office intern do the layout on the ad too.
It’s going to be quite the ratings week. And it must all be very reassuring for the advertisers.
Still, at least the viewers won’t be able to say they weren’t warned.
For readers who were becoming worried that nothing would ever be heard again of the people working at ad agency Droga5 Sydney – which if memory serves launched in 1962 although it is yet to debut any major work – Dr Mumbo is delighted to report a sighting.
Planning director Sudeep Gohil popped up in last week’s AFR Boss magazine to talk about his dress sense and to do his bit to reassure Australia’s business community that not everyone who works in an ad agency is a wanker. Asked about his clothing style at client meetings, he described it thus:
“Laid-back but carefully curated. I’ve found that if they don’t like the shoes it’s generally a bad meeting.”
Which reminds Dr Mumbo of a criminally underlooked quote from the last but one edition of B&T magazine, from the notoriously reclusive Rob Belgiovane. Describing the evolution of the industry after John Singleton, BWM’s ECD modestly describes “the Belgiovane model”.
Ever wondered if Aussie journalists deserved their hard-drinking reputations? This contribution to the excellent British web site B3ta helps answer the question.
Can it be true that jobsjobsjobs.com.au advertise their vacancies on rival seek.com.au? Apparently it is.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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The fat chick on the spacehopper from Wipeout needs Sudeep to curate her outfit for her
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I always try and match my underpants to my emotional state. But its important not to take these things to seriously. Droga 5 looks like its in really safe hands!
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I find that if my colleagues laugh at me it’s generally the Gohil model
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I may be late into work this morning. I’m having a bad hair curation day.
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Kerry Packer would roll over in his grave. If Kerry saw the triple treat of very un-attractive women in his ads in the Sunday Telegraph for Nine with Tubby tarts, Tragic Aussie Ladies who are at the bottom of the barrel in idiotic shows, he would kick heads.
Parts of the Australian Media and media owners are dumbing down our kids and our intelligence. And it is working….
No wonder, more people are turning off the tele and going online or reading a book.
Programers, please smarten up your acts. Stop the constant repeats, the now been there done that, USA Franchise of CSI Cop shows and masses of reality junk, with the excuse the public keep watching it, lets dish up more. And the poorest excuse for programs, The Biggest Loser Couples, you would only feel sorry for these over-eaters if you saw them in the street. No, we make them celebrities for the fun of it. It is not making Australians eat less. And what a shame that Vince (Customs) is reduced to hosting more crap reality TV because we can’t find enough good quality TV drama for our most elite performers.
With 21 million Australia’s, the very best show (Underbelly) can only obtain 10% (2.5 million) of the audience watching the “best of the best” we have on offer. Shame 7, 9 and 10. On a brighter side, Rafters, SYTYCD, Boston Legal, Scrubs do add some small hints of magic to my week.
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Was that an ad for Nine?? I thought it looked a little more like a Coles special on cut price fatties…
Must be a little disappointing for those at Nine who are trying to survive decline in revenues, loss of audience and redundancies, only to find that their Marketing creative is being developed by 5 year olds.
Perhaps they are outsourcing their creative to the local ABC child centre as a cost minimisation strategy???
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