DR MUMBO: Welcome to Nine – home of fat, ugly people; How Droga5 curate their clothes; You’re So Belgiovane; The drinking habits of Aussie journos

Dr Mumbo would like to salute Nine for the revolutionary stance it has taken in its programming ad in the Sunday Telegraph.  

nine-week-adSome networks stuff their advertising with images of impossibly beautiful people, dressed in unattainably expensive clothes.

Not Nine, which has gone for the gritty realities of fat women swinging on ropes and girls with facial tattoos. And by the looks of it, Nine has also done its bit for staff morale by letting the office intern do the layout on the ad too.

It’s going to be quite the ratings week. And it must all be very reassuring for the advertisers.

Still, at least the viewers won’t be able to say they weren’t warned.

For readers who were becoming worried that nothing would ever be heard again of the people working at ad agency Droga5 Sydney  – which if memory serves launched in 1962 although it is yet to debut any major work – Dr Mumbo is delighted to report a sighting.

Planning director Sudeep Gohil popped up in last week’s AFR Boss magazine to talk about his dress sense and to do his bit to reassure Australia’s business community that not everyone who works in an ad agency is a wanker. Asked about his clothing style at client meetings, he described it thus:

“Laid-back but carefully curated. I’ve found that if they don’t like the shoes it’s generally a bad meeting.”

Which reminds Dr Mumbo of a criminally underlooked quote from the last but one edition of B&T magazine, from the notoriously reclusive Rob Belgiovane. Describing the evolution of the industry after John Singleton, BWM’s ECD modestly describes “the Belgiovane model”.

Ever wondered if Aussie journalists deserved their hard-drinking reputations? This contribution to the excellent British web site B3ta helps answer the question.

Can it be true that advertise their vacancies on rival Apparently it is.


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