TRADE PRESS: Blood in the TV waters; car brand seeks media agency; M&C launches design house
AdNews
In today’s print edition of AdNews, the paper reports that the three free-to-air networks are engaged in a desperate scramble for revenue, offering huge bonuses to media agencies who guarantee share.
According to the paper, Ten is giving the most away, offering an additional 25-30% of commercial minutage to agencies that up their share. Unusually, this can be placed in prime time rather than the usual offpeak, says the paper. It says that Nine is also offering deals while Seven is denying it. It quotes Seven Network sales boss Kurt Burnette as saying:
“There’s no question buyers smell blood.”
have to agree with lee on his sentiment re mobile. so much opportunity but still more frustrating than it needs to be.
Hi MuM
It appears that the links for
“B&T’s focus is on the new ABC figures today. Its take on the monthlies is here; weeklies is here; and newspapers is here” are incorrect as I am getting a ‘page can’t be found’ message when I click through.
Hi JG,
Looks like B&T are having technical problems. They can be viewed as a PDF here though: http://www.bandt.com.au/dirplu.....2_2009.pdf
Cheers,
Tim – Mumbrella
Thanks Tim