DR MUMBO: Worst flatplanning of the year?
In case you missed last night’s Media Watch (and the ABC seems to currently only have the previous week’s episode available online), check out this shocking piece of flatplanning by Tasmania’s Launceston Examiner:
If anyone can offer a theory on how that gets all the way to print, Dr Mumbo would be delighted to hear it.
Update: Another reader flags up today’s email newsletter from ACP’s Grazia magazine. The reader asks: “Is it just me or is the headline ‘Miranda Kerr on Fire as Orlando flies in’: inappropriate, insensitive and trite?”
You may well ask indeed.
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Harvey Norman has a front page advertising booking (presumably in advance) which lauds over all else … I should imagine the subs dare not jeopardise major ad revenue for a regional paper …
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I suspect that Harvey Norman would have been grateful if they had…
It took me a while to figure out what the problem was. You know why? Because I’m a journalist. And journalists don’t look in the ad section because they’re too busy looking for their byline in the journalism section. Perhaps that will now change at The Examiner…
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Similar thing happened with an air conditioner ad on one of the internal pages of the Lilydale/Yarra Ranges Leader (directly impacted by the bushfires.) Pretty bad taste this week even if it isn’t intentional.
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I remember being in the cinema last year, watching a government anti-speeding campaign ad (as in driving your car fast, they other type is fine of course).
What followed directly after? An ad for a very fast car (make escape me).
Not exactly a flat-planning issue. Though I wonder what a cinema “flat-plan” looks like?
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That’s pretty bad…remember 7 Days Emirates Ad beside a story on a air crash? It’s a case of advertising and editorial not working together…
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…. hmmm, Fairfax.
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The Courier-Mail had something similar in the paper last Saturday. On a page covering the fires there was an ad for Titan sheds “Need a new shed?” or something similar. I should have saved it.
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