DraftFCB wins JR/ Duty Free
Interpublic Group-owned agency DraftFCB has been awarded creative and strategic duties for JR/ Duty Free.
The announcement:
JR/ Duty Free, a family owned business based in Melbourne offers world-class duty free and retail shopping, located in airports across Australia, New Zealand and Israel and in main city centres across Australia.
JR/ Duty Free, CEO, Milton Lasnitzki said they chose to partner with Draftfcb because the agency understood what was needed to offer customers.
“The selection of the best ad agency for JR/ Duty Free involved an extremely rigorous process. We were looking for an agency that has, amongst other attributes, a demonstrable depth of resources, retail skills and experience and an ability to service JR’s needs equally across both sides of the Tasman and also has a strong affinity for luxury products and brands,” said Lasnitzki.
“The selection of the best ad agency for JR/ Duty Free involved an extremely rigorous process. We were looking for an agency that has, amongst other attributes, a demonstrable depth of resources, retail skills and experience, and an ability to service JR’s needs equally across both sides of the Tasman and also has a strong affinity for luxury products and brands,” said Lasnitzki.
He added: “The selected agency is also required to have a clear understanding and appreciation of the unique culture that comes with a family business both generally and JR specifically. Draftfcb proved they could tick all theses boxes and more.”
Planning has already started for JR/ Duty Free for Christmas 2011 at Draftfcb with activity rolling out later in the year.
“We’re delighted to have been chosen as the full-service agency to produce campaigns for JR/ Duty Free that deliver real change, and real results,” says Draftfcb CEO Bryan Crawford.
