Drake International launches ‘The Ultimate Job’ campaign

Drake International, the recruitment company, has launched a campaign to find “The Ultimate Job” in each state around Australia.  

The competition will consist of real, permanent jobs submitted by companies in each state that will offer roles in Sydney, Melbourne, Adelaide, Perth and Brisbane.

It is yet to be confirmed if the competition will also run Hobart.

A shortlist of the top job submissions in each major city will be judged by panels of public and private sector leaders, including Russell Howcroft, George Patterson Y&R chairman and chief executive, in Melbourne.

The overall victor in each state will then be decided via a public vote, with one job seeker chosen to start a new career in each winning job.

Meanwhile, Drake has tied up with News Limited as its media partner and this week launched press ads in the lead up to the official start of the competition in July.

The recruitment firm has teamed up with Mission Australia to help raise funds for the charity throughout the campaign.

It is the latest marketing push built around creating a dream job and follows on from the multiple award winning Tourism Queensland’s Best Job in the World campaign, created by Sapient Nitro.

It was launched to bring international awareness to the Islands of the Great Barrier Reef.

The campaign has won awards at Cannes, the One Show, the Clios, New York Festivals, ADMA and the Effies. It was also named social media campaign of the year at the Mumbrella Readers Choice Awards.

At the time Best Job in the World launched, The Hallway had also created a competition for drinks brand Malibu offering the prize of the greatest job in the world by being a brand ambassador on a luxurious island.


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