‘Don’t be a dick. Vote yes’ urges vodka brand supporting same sex marriage

September 19, 2017 4:57

Vodka brand 42 Below has urged its Facebook followers to “drink it straight… or gay, don’t be a dick. Vote yes’ in a post that attracted over a thousand comments.

The brand did however apologise to a commenter with the surname of Dick, saying: “Sorry, looks like you might be collateral damage here. You keep being you”.

Facebook followers largely supported the brand’s advocacy for marriage equality with users commenting “I’ll be buying 42 Below vodka exclusively from now on! You have my vote!!” and “OMG does your marketing team have space for another Brand Manager”.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.