Drink Wise radio campaign from The Monkeys takes out 2020 Gold Siren Award
The Monkeys’ 2020 Drink Wise ad ‘www.PeteGotPissed.com.au’ has taken out the top gong at the 2020 Siren Awards for advertising in commercial radio.
The campaign, created by Hugh Gurney and Joe Sibley, took out both the Gold Siren Award and the Silver Siren Award in the single advertisement category.
The Monkey’s Gurney and Sibley
The awards were presented in a virtual ceremony, hosted by Triple M Sydney’s Lawrence Mooney. The Monkeys also took home another Silver Siren for Drink Wise ads ‘www.TheInternetRemembers.com.au’ during the event. Other winners included Chris Gates from Southern Cross Austereo (SCA) and Ray Ali and Carlo Mazzarella of Clemenger BBDO.
Joan Warner, chief executive officer of Commercial Radio Australia (CRA), said: “Congratulations to the 2020 Siren Awards winners and all of the finalists who should commended for their remarkable creativity and innovation. The advertisements awarded today are a real celebration of the power of radio advertising and its ability to have a substantial impact on listeners.
“I would also like to thank the Siren Creative Council for lending their creative and industry expertise to the judging process across all the rounds and the final 2020 Siren Awards event.”
Www.PeteGotPissed.com.au was considered a standout for its use of humour and phrasing to convey the ongoing consequences of binge drinking. Www.TheInternetRemembers.com.au used a similar format, pushing the attention to reputation and the online impact of drunken ads. Both campaigns use live websites to support the messaging.
SCA’s Gates won the Silver Siren in the craft category for the advertisement “The Loop” for mental health advocacy group Beyond Blue, which uses a looping audio track and impactful editing to portray the experience of mounting anxiety.
In addition to the Silver Siren in the craft category, “The Loop” was also awarded the Siren Client Award, with creatives Ali and Mazzarella from Clemenger BBDO Melbourne recognised for their work on the commercial.
The 16th annual Siren Awards, facilitated by CRA, celebrated excellence and creativity in radio advertising. Finalists were selected across the single, campaign and craft categories from entries received over five rounds, plus a final call round. The Gold and Silver Siren Awards were judged by the Siren Creative Council – a panel of creative directors from leading ad agencies across the country.
topics
Carlo Mazzarella
Chris Gates
Clemenger BBDO
Commercial Radio Australia
CRA
Drink Wise
Hugh Gurney
Joan Warner
Joe Sibley
Lawrence Mooney
Ray Ali
SCA
Siren Awards
Southern Cross Austereo
The Monkeys
