Kraft Heinz adds Society to agency roster

Kraft Heinz has added marketing communications agency Society to its agency roster.

The agency has been engaged for a year and will primarily provide integrated public relations campaigns for Kraft Heinz’s portfolio of brands. The partnership has kicked off with the agency supporting the launch of the new Heinz Plant Proteinz range.

Launching Kraft Heinz’s Plant Proteinz range is Society’s first task

Kraft Heinz ANZ CMO, Shane Kent, said he was “attracted to Society because of its strong integrated capabilities underpinned by some of the top professionals in the industry.”