Kraft Heinz adds Society to agency roster

Kraft Heinz has added marketing communications agency Society to its agency roster.

The agency has been engaged for a year and will primarily provide integrated public relations campaigns for Kraft Heinz’s portfolio of brands. The partnership has kicked off with the agency supporting the launch of the new Heinz Plant Proteinz range.

Launching Kraft Heinz’s Plant Proteinz range is Society’s first task

Kraft Heinz ANZ CMO, Shane Kent, said he was “attracted to Society because of its strong integrated capabilities underpinned by some of the top professionals in the industry.”

“Working with Society has allowed us to develop a creative PR-led campaign and having their grocery and supermarket expertise in supporting the launch of Heinz Plant Proteinz has been incredibly valuable.”

The appointment comes five months after Society’s Sydney office opened, with BCW’s former practice director of consumer brands, Annike Morgan, at the helm. The agency’s first office is located in Adelaide.

Also joining Society’s client list is capital raising firm, Vesparum, and energy tech company, Nectr.

Founder and managing director, Dena Vassallo, said the Society team will deliver impactful communications for the new clients.

“Our partners are experiencing a mixture of uncertainty and trepidation when it comes to the future of business and what it looks like, however it’s never been more important to create impact and to consider the hearts and minds of our communities and how society is working together, whilst even apart right now.

“The organisations that take on the challenge to put people first and listen to what is needed will be in a better position to align their communications strategies to a more meaningful way of connecting with consumers,” Vassallo said.

Earlier this week, Kraft Heinz appointed 72 and Sunny as creative partner for Golden Circle. Its agency roster also includes Cummins & Partners and media agency Starcom.


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