DrinkWise and The Monkeys tell parents ‘It’s okay to say nay’
DrinkWise has launched a new campaign to remind parents of their role in protecting their teenagers from risk associated with underage drinking.
The Monkeys, part of Accenture Song, worked closely with the Drinkwise team to create the campaign, with guidance from experts in research, public health and medicine.
Directed by Tom Rogers at Guilty, the campaign highlights the decision many parents face when talking to their teens about alcohol.
