Top dog: Bunnings continues to sizzle with consumers as it tops YouGov best brand ranking

November 18, 2022 10:03

Bunnings has once again topped YouGov’s Best Brand Rankings, retaining a dominant position among Australians with a score of 48.4. Google – which ranked second on the global rankings – and Cadbury similarly retained their second and third-place positions with scores of 45.8 and 44.9 respectively.

The rankings are based on YouGov BrandIndex’s Index score: a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation.

Colgate’s toothpaste rose two positions to rank fourth this year (43.4), while electronics corporation Samsung was close behind with a score of 43.2, rounding out the top five.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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