Droga5, Whybins, JWT, BMF and Burnett named on Unilever creative agency roster

UnileverUnilever has expanded its creative agency roster, adding to Droga5, Whybins, JWT, BMF and Leo Burnett to its advertising arsenal.

The five join DDB, Lowe, Naked Communications, Razor and McCann to the fold.

The announcement:

September 13th 2011 – Unilever Australia has appointed a number of new creative agencies to its existing roster, with an initial remit to support a range of Unilever brands on a project basis. The selected agencies are Droga5, Whybin\TBWA, JWT, BMF, and Leo Burnett.

Peter Boone, Vice President, Marketing, Unilever said “After appointing Mindshare as our media agency
earlier this year, we have spent some time reviewing our use of creative agencies. We have invited new agencies to join us in our quest to drive real consumer behaviour change for brands like Omo, Magnum, Continental, Dove and Lynx.

“Creating communication that cuts through requires disruptive ideas and we are very excited to be able
to work with the best to do this,” said Boone. The agencies join Unilever’s existing creative partners Naked, Razor, DDB, Lowe and McCann, and other digital and aligned agencies.


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