Drug cheat Ben Johnson puts the ‘roid’ in Android in Sportsbet ad
Betting brand Sportsbet has put some of the world’s most infamous sports cheats in a new ad for its app.
The campaign – featuring the message “putting the ‘roid in Android” – features sprinter Ben Johnson, who was stripped of his Olympic gold medal in 1988 for doping. He later admitted he used steroids to break the 100m world record in 1987.
https://youtu.be/QwD22vX9KSY
Brilliant and ballsy ad! The PR alone will get people talking about it. Great stuff from BMF and deserve credit for pushing the envelope in a funny way. Ignore the PC brigade!
Very funny! I really enjoyed the Lance Armstrong reference.
I absolutely detest sports betting. Having said that – I think this is a great ad.
I’m with Darryl above. Not a fan of sports betting advertising but this is damn clever and entertaining.
Bloody hell, is Rowan Dean writing ads again? Thin line between provocation and stupidity, and this crosses it IMHO.
Love it
Lets celebrate cheats.
Hope everyone who likes this ad campaign feels comfortable telling their kids it’s ok to cheat. Nice morals.
Giving more room for idiots like Trump to surface.
Erm… I’m pretty sure you’ll find it’s mocking cheats, not celebrating them…
We get that but kids don’t!
spot -on!
Brilliant, best ad I’ve seen in ages!
Steve, people like you will be the death of advertising. There’s always one in the crowd. Still crying that Clinton lost too?
I just hope and pray that Sportsbet stick to their guns, keep running the ad and don’t relent to the PC perpetually offended crowd, or we may as well all pack up shop and go home.
I’m with Steve. I can’t understand what is “clever” about this campaign. Just because something is controversial doesn’t make it clever. Where are you going to draw the line? Maybe get some criminals to steal cars for a car ad? That would be cool right? I think not. BMF think beyond your own small worlds please.
What a stupid comparison. Ben Johnson didn’t cheat for the Sportsbet ad, he’s in the Sportsbet ad because he cheated nearly 30 years ago.
Hey steve, give it a break. It is a great add. It is people like you that are sending this work to hell in a hand basket.
Steve your Trump reference says it all…..anyway well done SportsBet the ad is getting all the publicity you wanted.