Dubai Tourism turns to Nuffnang bloggers to market destination to Aussies
Dubai Tourism’s Australian office has turned to Bloggerati, the talent division of blogging community Nuffnang, to promote the Emirate in a digital campaign that could reach eight million consumers.
The partnership, branded “Australia’s largest international social tourism campaign”, will see the 21 members of Bloggerati travel to Dubai and record their experiences in their blogs.
It forms part of the digital strategy of Dubai Tourism Australia and New Zealand Office and will dovetail with the #MyDubai initiative, created by Dubai crown prince Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, which encourages residents and tourists to share photos, videos and stories on social media about their experiences.
It is unclear whether the trip will see a reduction in the number of trips made by journalists working for traditional media publications.
I would be vigilant – the current interest in the ‘social issues’ in Dubai, the fact that it is the launch pad for the war against ISIS, not to mention being the gateway for Ebola, may see some unwelcome social commentary through this campaign – think i will do my shopping at Westfield Bondi Junction – safer me thinks