Dubsat launches cloud-based advertising asset management suite

Dubsat has launched a new advertising asset management, cloud-based application suite called MediaFront.The announcement:

Distributed advertising and media asset management company, Dubsat, an Omnilab Media company, today announced the launch of MediaFront – its new advertising asset management cloud-based application suite.

Dubsat CEO Grant Schuetrumpf explained, “MediaFront is all about media content accessibility, convenience and efficiency for anyone managing their advertising asset library, as the app allows users to view and preview all of their media assets in one place on their desktop, whenever and wherever they want. MediaFront accesses cloud-based services via the Internet, so users no longer have to invest in dedicated hardware and telecommunication lines just to receive a copy of their TVC and radio ads for local production use. They are now available on their desktop or smart-phone via MediaFront, and fit conveniently with the production companies’ and departments’ suite of tools required to fulfill and manage advertising media delivery orders and requests.”

Dubsat’s MediaFront brings advertising and production companies’ assets together via a desktop and smart-phone app with a highly intuitive user interface and provides the ability for users to book delivery requests.

Dubsat CTO Adam Larter explained, “MediaFront enables you to completely manage your media workflow on your desktop and smart-phone. Whatever device you have MediaFront installed on, it enables you to create and manage TV and radio bookings directly within the app, search and create assets, replay, repurpose, share and store your media. We’ve also developed MediaFront to adapt to the way our users want to interact with their media. This means no more flat, boring web views requiring different websites to get access to your media assets – MediaFront consolidates all media assets you have in your Dubsat cloud library and presents them in a familiar, intuitive user experience.”

MediaFront is fully customisable through user privilege rights so the application can be deployed by advertising agencies for each of their brand clients as an important value-added accessibility service.

Larter continued, “Brand owners need access to their current and historical digital media assets and it needs to be really easy for them to get this access. We provide MediaFront to advertising agencies and enable them to make it available to each of their brand clients as a value-added service. It is a cloud-based online enabler, providing a secure and private environment to view their library of media advertising. Conveniently, MediaFront can be configured to enable or disable access to features on a per-user basis, making it customisable to any way the agency and brand owner work. This allows the marketing departments of brand owners to now have immediate access to their finished current and historical media assets, while the content responsibilities remain with the respective and current advertising agency.

MediaFront enables clients to create storyboards, enlarge frames, replay assets at full-screen, show captions, create and download a multitude of different media formats and share and track assets.

Schuetrumpf concluded, “Convenience and production efficiency are the key elements of MediaFront. These added elements of functionality allow users to choose over 280 different media types, formats, bit rates and aspect ratios for broadcast and online needs, to repurpose their TVCs and download conveniently to their desktop or a predefined in-house server. As MediaFront is a desktop application, it also provides the ability to download and store preview versions of users’ advertising locally for offline use. That means you can download the previews to your laptop, disconnect from the network to visit a client and still have full access to your media without an Internet connection. As with all great apps, MediaFront is simple to use but cleverly powerful in its functionality.”

MediaFront is a device-registered application and its initial Mac and PC desktop release is available to all Dubsat registered users from June 1, 2012, with the iPhone and Android apps release marked for July 1, 2012.

Source: press release


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