F.Y.I.

Ducati appoints The Ross Partnership for all creative and media duties

Ducati has appointed The Ross Partnership (TRP) for all creative and media duties.

TRP is a full-service creative and media agency specialising in premium brands.

Work will begin immediately with the first campaign for the XDiavel cruiser model range, featuring across out-of-home and digital.

Fraser Ross of TRP said: “We are very excited to be partnering with such an iconic brand and we are eager to help Ducati expand their customer base”

Simon Leplaw, marketing manager, Ducati Australia and New Zealand said: “The appointment of The Ross Group comes at a very exciting time for us. With an ever increasing model range available to suit all riding styles, we look forward to reaching even more customers and showcasing the Ducati products and values of style, sophistication and performance”.

The appointment comes following a string of new business success including Miele (Australia and New Zealand), McLaren Automotive (Asia Pacific), Royal Brunei Airlines and Continental Tyres.

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