Dumb Ways to Die launches second spin off game
Metro Trains is launching a second game based around its hugely awarded Dumb Ways to Die campaign next month.
In Dumb Ways to Die 2: The Games, players can take on characters featured in the original musical cartoon to compete at various sports.
The games, which carry the hashtag #dumbways2, can be downloaded from iTunes or Google Play. The first game was so popular it actually generated revenue for the Melbourne-based travel company through in-game ads.
Awesome, another campaign aimed at winning shiny things rather than actually saving lives. “Transport Safety Victoria (TSV) is reminding pedestrians to take greater care around railway level crossings as it reveals that 2013 saw more near miss incidents than in any of the previous four years.
The latest incident statistics from the rail safety regulator show that there were 182 reported pedestrian near misses at level crossings last year, a figure which represents a 66 per cent increase on the previous 12 month period.”
Really effective…
What a rubbish campaign based upon demonising suicide. An unethical approach by Melbourne Metro that has no idea about safety so it hires a marketing company to tackle problems. Now all this nonsense about value through views on YouTube, wow, 90 million views, in the same period Mylie Cyrus nude has had 10 times as many views, she must be 20 times as successful. Poor Melbourne Metro, a sad sense of ethics and assessment of success, how about they get back to safety rather than fluffy entertainment.